Careers

About RoadTo100K

RoadTo100K is a Canadian financial education, digital media, and marketing company focused on helping individuals become more informed investors and build long-term wealth.

What started as a personal investing journey has grown into a digital platform bringing together financial education, an online investing community, and content reaching audiences across multiple social media channels.

Beyond financial education, RoadTo100K works with brands across finance, technology, AI, and other industries to support digital marketing initiatives, content creation, brand partnerships, and audience engagement.

Our goal is to make financial education more accessible while helping brands connect with their audiences through creative, data-driven digital marketing strategies.

About the Role

We are looking for a motivated and analytical Digital Marketing Intern to join RoadTo100K for the Winter 2027 co-op term.

In this role, you will support the planning, execution, and evaluation of digital marketing initiatives across social media, content development, audience engagement, and brand partnerships.

You will gain hands-on experience analyzing marketing performance, conducting market research, managing projects, and developing recommendations to support business growth. You will also have opportunities to take ownership of assigned projects, contribute to marketing decisions, and present insights to management.

Working in a hybrid environment, you will collaborate with your supervisor and other business stakeholders while developing practical skills in digital marketing, business analysis, communication, and project management.

What You'll Be Doing

• Digital Marketing Strategy & Campaign Execution: Support the planning and execution of digital marketing campaigns across social media and other online channels. Contribute to campaign objectives, target audience selection, and marketing strategies that support brand awareness and business growth.
• Marketing Analytics & Performance Reporting: Analyze marketing performance using metrics such as audience growth, engagement rates, content reach, and campaign results. Develop reports, identify trends, and present data-driven recommendations to improve marketing effectiveness.
• Market Research & Competitive Analysis: Conduct market, audience, and competitor research to identify industry trends, customer preferences, and potential growth opportunities. Translate research findings into actionable marketing recommendations.
• Content Strategy & Development: Assist in developing content strategies and creating digital content, including social media posts, short-form videos, educational materials, and promotional campaigns aligned with business objectives.
• Social Media & Community Growth: Support social media management and community engagement initiatives. Evaluate audience behaviour and develop recommendations to improve engagement, retention, and community growth.
• Brand Partnerships & Campaign Coordination: Assist with planning and coordinating brand collaborations, sponsored content, and influencer marketing initiatives. Support communication with external partners and monitor campaign deliverables.
• Project Management & Ownership: Take responsibility for assigned marketing projects, including planning activities, coordinating timelines, tracking progress, and evaluating outcomes. Identify challenges and recommend improvements throughout the project lifecycle.
• Marketing Optimization & Business Recommendations: Evaluate existing marketing processes and identify opportunities to improve efficiency, content performance, and audience engagement. Communicate findings and recommendations to management.

What You Bring

• Currently enrolled in a university program in Business Administration, Marketing, Communications, Digital Media, or a related field. MBA students are welcome to apply.
• Strong written and verbal communication skills, with the ability to communicate ideas, research findings, and recommendations clearly.
• Familiarity with social media platforms such as Instagram, YouTube, TikTok, LinkedIn, and X.
• Interest in digital marketing, brand strategy, marketing analytics, and content development.
• Strong analytical and problem-solving skills, with an interest in using data to support business decisions.
• Proficiency in Microsoft Office applications, including Excel, PowerPoint, and Word.
• Familiarity with marketing and content creation tools such as Google Analytics, Canva, CapCut, or similar platforms is considered an asset.
• Strong organizational and project management skills, with the ability to prioritize responsibilities and meet deadlines.
• Ability to work independently, take initiative, and contribute ideas in a collaborative environment.
• Detail-oriented, adaptable, and comfortable working in a fast-paced digital environment.
• Interest in finance, investing, technology, or financial education is considered an asset.

What RoadTo100K Offers

• Practical Marketing Experience: Gain hands-on experience in digital marketing strategy, campaign execution, market research, and performance analysis.
• Analytical & Strategic Development: Apply analytical skills to real business challenges and develop recommendations that support marketing and business objectives.
• Project Ownership: Take responsibility for assigned marketing initiatives, from planning and execution to performance evaluation.
• Professional Development: Strengthen communication, presentation, time management, and decision-making skills through practical business projects.
• Industry Exposure: Gain experience in financial education, digital media, technology, and brand partnerships.
• Hybrid Work Environment: Work in a flexible arrangement combining remote responsibilities with in-person collaboration and professional development opportunities.
• Supervision & Feedback: Receive guidance and regular performance feedback from a designated supervisor throughout the placement.

Important Information

• Work Term: Winter 2027 (January – April)
• Duration: 4 months (minimum 12 consecutive weeks)
• Work Location: Toronto, Ontario (Hybrid)
• Employment Type: Full-Time, Temporary (Co-op)
• Weekly Hours: 37.5
• Hourly Compensation: $28.00 CAD
• Eligibility: Currently enrolled in a post-secondary education program and legally eligible to work in Canada.

Supervision & Performance Evaluation: The intern will report to a designated supervisor who will provide ongoing guidance, regular feedback, and performance evaluation. The employer will participate in the university's mid-term check-in and complete a final work-term evaluation in accordance with the MBA Co-op program requirements.

Employer Contact Information

Company: RoadTo100K
Contact Person: Arindam Nagi
Title: Marketing Manager
Email: roadto100kportfolio@gmail.com

RoadTo100K is committed to providing a professional and supportive environment where students can develop practical skills, contribute to meaningful projects, and gain valuable experience in digital marketing and business operations.

About RoadTo100K

RoadTo100K is a Canadian financial education, digital media, and marketing company focused on helping individuals become more informed investors and build long-term wealth.

Beyond financial education, RoadTo100K works with brands across finance, technology, AI, and other industries to support digital marketing initiatives, content creation, brand partnerships, and audience engagement. Our partners include brands such as Coinbase, moomoo, Liquid, Emergent, Accio Work, and SurgePays.

About the Role

We are looking for an experienced and relationship-driven Brand Partnership Manager to join RoadTo100K full time.

In this role, you will own the full brand partnership lifecycle, from finding and pitching new partners to negotiating deals, coordinating campaign delivery, and reporting on results. You will be the main point of contact for our brand partners and work closely with our content and marketing team to deliver campaigns that perform for both our partners and our audience.

This is a hybrid role based in Toronto, with a mix of remote work and in-person collaboration.

What You'll Be Doing

• Partnership Development: Identify, research, and pitch new brand partners across finance, fintech, technology, AI, and other relevant industries. Build and manage a healthy pipeline of partnership opportunities.
• Deal Negotiation & Contracts: Prepare proposals, rate cards, and media kits. Negotiate pricing, deliverables, timelines, and usage terms, and manage contracts through to signature.
• Campaign Planning & Delivery: Translate partner goals into clear campaign briefs. Coordinate sponsored content, influencer collaborations, and integrated campaigns with the content team, making sure deliverables are on time and on brand.
• Partner Relationship Management: Act as the main point of contact for brand partners. Run kickoff calls, share regular updates, and build long-term relationships that lead to renewals and repeat campaigns.
• Performance Reporting: Track campaign results such as reach, engagement, clicks, and conversions. Prepare clear post-campaign reports and recommendations for partners and management.
• Compliance & Brand Safety: Make sure sponsored content follows advertising disclosure guidelines and partner brand requirements, especially for financial products.
• Revenue Growth & Strategy: Help set partnership revenue goals, refine pricing and packages, and identify new ways to grow partnership revenue across our platforms.

What You Bring

• 3+ years of experience in brand partnerships, influencer marketing, business development, account management, or a similar role, ideally at an agency, media company, or creator business.
• A proven track record of closing deals and managing brand relationships.
• Strong negotiation, communication, and presentation skills.
• Experience planning and coordinating sponsored content or influencer campaigns across Instagram, YouTube, TikTok, LinkedIn, and X.
• Comfort working with campaign metrics and turning data into clear reports and recommendations.
• Excellent organization and project management skills, with the ability to manage several partners and deadlines at once.
• Familiarity with tools such as Google Workspace, Microsoft Office, a CRM, and Canva is considered an asset.
• Interest in finance, investing, fintech, or technology is considered an asset.
• Legally eligible to work in Canada.

What RoadTo100K Offers

• Ownership: Lead and shape the brand partnerships function at a growing digital media company.
• Industry Exposure: Work with leading brands across finance, fintech, technology, and AI.
• Hybrid Work Environment: A flexible arrangement combining remote work with in-person collaboration in Toronto.
• Growth: Room to grow your role as the business and our partnerships expand.
• Collaborative Team: Work directly with management and the content team on campaigns that reach audiences across multiple social media channels.

Important Information

• Position: Brand Partnership Manager
• Employment Type: Full-Time
• Work Location: Toronto, Ontario (Hybrid)
• Hourly Compensation: Around $40.00 CAD
• Eligibility: Legally eligible to work in Canada.

Employer Contact Information

Company: RoadTo100K
Contact Person: Arindam Nagi
Title: Marketing Manager
Email: roadto100kportfolio@gmail.com

RoadTo100K is committed to providing a professional and supportive environment where our team can do meaningful work, build strong partner relationships, and grow with the business.